About Calvin

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Hi, I’m Calvin.

And I'm a digital marketer.

I realize that the term “digital marketer” means many things to many people. To me it means that first and foremost I'm a problem solver. I'm most at home using unconventional tools to increase conversions », lower the cost per lead », engage customers », and maximize ad spend ».

10 years in the industry have given me a broad set of tools that I mix and match to devise high level strategy and creative solutions.

Some of these include:

• Google and Facebook Ads
• Product photography and video production
• Pop ups, quizzes, and other lead magnets
• Conversion optimization
• Customer engagement triggers
• Ad design and copy
• Web and logo design

Sales cycles and the people who create them can be extremely unpredictable. To that end I believe that everything should be tested. I make the ever-evolving customer my north star, and I find her though data driven decisions and relentless testing.

That being said I DID go to film school, so I’m a sucker for the artsy stuff too: beautiful designs, fonts, and graphics, and (most of all) carefully crafted copy.

A great digital marketing scheme is a symphony: many varied instruments unify to create dynamic and multi-dimensional movement.

And I’m a pretty damn good conductor.

Lets make some beautiful music together.