In September 2018 I encountered one of the more difficult products to market: Men’s health- specifically erectile dysfunction.
This category has the highest regulated keywords and ad text that I’ve encountered. I was constantly battling Google Ads approval bots and human reviewers to just to post ads. And remarketing? Out of the question due to Google’s terms of service.
Because I was very limited in what I was able to do in terms of ads, I decided to create a new depth of customer engagement through a lead magnet. In this case, a quiz.
I programmed a 10 part true or false quiz that determined visitors’ “Erectile Dysfunction Risk.” I created a system to record the user’s ED Risk Index (a number I made up). This number could then be stored in the company’s CRM and used for future communications.
Within a week of implementation, the site conversion rate improved by 100%. In addition, pages per session went from 1.7 to 2.4 and our cost per lead dropped by $5.
Side note:
I chose to program this quiz myself because it eliminated a monthly quiz engine subscription for the customer while also keeping site speed lightning fast.
Tools I Used:
- HTML
- CSS
- Vanilla JavaScript
- As in no plugins or frameworks.
- ActiveCampagin (CRM)