Calvin Scrimshire

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Image Ads For One Fast Cat


Did you know vector graphics can make old assets come alive again as responsive ads on Facebook?

This realization changed the way I created ads in early 2020, and helped me avoid creative fatigue (aka ads going stale). I designed these images as a companion to the 10% off jungle themed video ads » I've written about in a previous post.

It's best practice to pair a video ad with image ads on Facebook. I think these images really pop off the screen and couldn't be happier at how the designs turned out.

They also performed like gangbusters.

Portrait, for Stories

Responsive Ad on Facebook, Portrait for Stories

Landscape, for Right Sidebar

Responsive Ad on Facebook, Landscape, for Right Sidebar