Steroids is to body building as AfterEffects is to advertising.
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One Fast Cat needed new assets for Facebook, as our previous assets had gone stale. There was a sudden drop in ROAS and increase in acquisition costs as some old ads stopped performing.
Ads go stale when the audience gets tired of seeing the same thing over and over, and the Facebook algorithm sees people engaging less and less. Then ad costs go up pretty quickly.
To refresh the creative for One Fast Cat I decided to crack open Adobe AfterEffects. It's a massive program, with high lead times for getting videos done. It's also the highest quality tool for most video graphics jobs.
My goal was to use existing video loop of a cat walking on the cat wheel, plus a collage of User Generated Content (UGC) for social proof. It all had to fit into a 15 second video. (No sweat, right?) 😅
Creating all three aspect ratios took about one full day. Not a bad turnaround for a custom video without a starting template! Best of all, the performance was great.
Check out all three aspect ratios below!