In 2013, I launched a kickstarter campaign that earned $340,000 in 60 days.
My boss gave me the reigns and I created a campaign and videos that went viral... for a product that most would laugh out loud at.
A cat wheel.
Yes, its like a hamster wheel for cats.
After much research, I found that there was actually a large community of high energy cat breed lovers (ie Bengals & Savannahs). I reached out to these and they took the product and ran with it.
I also ran ads on Google and Facebook that linked to our website. We used Kickstarter to collect sales and the website to collect newsletter subscriptions.
Because the product was so obscure, our initial pledge goal was $10,000. However, through my strategy, we ended up making 34x that amount.
The cat wheel became more than just a product, but an international brand in just 2 months.
The Video That Started It All
Things I Did on This Project
- Intensive market research
- Created a Kickstarter Sales Page
- Launched and managed social profiles
- Wrote and producing video for site and ads
- Product photography
- Created brand and logo design
- Wrote and Managed Ads for Google and Facebook
- Website Development
- Once as a simple splash page
- And again for a fully functional ecommerce platform
Tools I used:
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premier Pro
- Adobe Muse
- Facebook Ads
- Google Ads
- Kickstarter
- Magento